Feed Your Brain

The Brief

Quizlet needed to show students that their app makes learning on the go easy — bite-sized portions for busy lives. Flying Object's creative treatment was playful: conventional study materials like textbooks, molecular models and laptops would be transformed into flashcards and then the Quizlet app. The campaign targeted the Back to School audience for 2022 and 2023, with Quizlet's bold brand guidelines leading the art direction.

The Process

The main creative development centred on figuring out how to slice through textbooks, blend molecules and turn notes into sushi — all using stop motion. The kebab animation required paper cards to bend and fall away from a stack of books, which was a fun problem to solve. Pixilated hands introduced another layer of complexity as the animations needed to be performed relatively quickly.

Each animation was shot to work in both 9:16 and 16:9 aspect ratios — a consideration baked into the set designs from pre-production. All six videos were shot in our studio over five days.

The Outcome

Six videos across two aspect ratios, composited, edited and graded in-house. As an international campaign, the flashcard artwork was added digitally in post to provide flexibility for localisation into different languages. The series won Gold in the Creativepool Annual Animation category and Platinum at the Muse Awards.