1. Introduction
At Picturesmith, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or interact with us.
2. Who We Are
Company Name: Picturesmith
Registered Address: 4A Sheep Lane, London, E8 4QS, United Kingdom
Contact Email: info@picturesmith.com
If you have any questions about this policy or how we handle your data, please contact us.
3. What Data We Collect
We collect and process the following personal data:
- Direct interactions: When you contact us, request a quote, or work with us, we may collect your name, email address, phone number, company name, and job title.
- Website data: We collect anonymised data on how visitors use our site (e.g., page visits, time spent on pages) through cookies and analytics tools.
- Marketing preferences: If you sign up for updates, we store your contact details and marketing preferences.
- Freelancer applications: If you submit details for freelance work, we collect information about your skills, portfolio, and contact details.
4. How We Use Your Data
We process your personal data for the following purposes:
| Purpose | Legal Basis |
|---|---|
| To provide services, respond to inquiries, or process transactions | Contractual necessity |
| To send marketing emails (if opted-in) | Consent |
| To analyse website traffic and improve user experience | Legitimate interest |
| To comply with legal obligations (e.g., tax, regulatory requirements) | Legal obligation |
We do not sell or share your data for commercial purposes.
5. Data Retention
We retain personal data only for as long as necessary:
- Client and business records – Up to 7 years (for legal & tax compliance).
- Freelancer applications – Up to 3 years if inactive.
- Marketing data – Until you opt out or request deletion.
After this period, data is securely deleted or anonymised.
6. How We Share Your Data
We may share your data with trusted third-party providers who help us operate our business, such as:
- Cloud storage & IT providers – To store and manage data securely.
- Analytics services (e.g., Google Analytics) – To improve website experience.
- Legal authorities – If required by law.
We ensure all third parties comply with strict data protection regulations.
7. International Data Transfers
If we transfer data outside the UK or EEA, we use appropriate safeguards, such as Standard Contractual Clauses (SCCs), to protect your information.
8. Your Data Protection Rights
You have the right to:
- Access your data and request a copy.
- Correct inaccurate or incomplete data.
- Delete your data (“right to be forgotten”).
- Restrict or object to processing in certain cases.
- Withdraw consent for marketing emails at any time.
To exercise these rights, contact us at info@picturesmith.com.
9. Cookies & Tracking
We use cookies to enhance your experience. See our Cookie Policy for full details on the types of cookies we use and how to manage them.
10. Security Measures
We take appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.
11. Complaints
If you believe we have misused your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
ICO Website: https://ico.org.uk
12. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or business practices. The latest version will always be available on this page.
