GoCardless – Bobbleheads

Brief

The brief was to create a series of stop-motion animations to promote the three key benefits of using GoCardless — the creative centred around Bobbleheads, part of a giveaway GoCardless was using to attract new customers.

Process

Given how limited the articulation options are for rigid Bobblehead dolls, it became apparent that stop-motion animation was not the right approach. Instead, we opted for puppeteering the figures with live-action video.

We spent a few weeks taking test shots to explore the type of framing and movement we could achieve with puppeteering. To our delight, these came out looking charming and gave the Bobbleheads a playful range of movements and personality.

We opted for simple paper-crafted sets to keep the animations looking clean and to help the puppets pop. We chose bright colours to stay consistent with GoCardless’ branding guidelines.

After a swift two-day shoot, we spent four weeks in-house editing, compositing, colour grading and designing the music and sound.