KPMG is a leader in the insurance industry and wanted their thought leadership presented with engaging content to educate their target audience and build awareness on Slipcase, the (Re)insurance industry’s communications hub.

At the time of posting it became the most viewed content on the platform.

https://www.youtube.com/watch?v=6oTurM7gESE

KPMG – Disruptive Forces in Commercial Insurance

6:27 duration

Brief

Our job was to help refine their core message, which would typically be presented in-person via a slide deck, and present it in a way that was easy to understand to a wider audience so KPMG could communicate this content 24/7.

We created a series of short films that break down this industry know-how into short bite-sized stories. Separating content into a series allowed us to focus the audience on each topic, one animation at a time. A series also has the added benefit of increasing the quantity of marketing content available.

https://www.youtube.com/watch?v=6oTurM7gESE

KPMG – Disruptive Forces in Life and Health Insurance

5:44 duration

Process

Working with KPMG’s brand guidelines with iconographic visuals and bold illustrations, we created the storyboard and style frames.

With the visuals signed-off, the voices were recorded. We worked with two voice actors to give the animations some variety. With all the assets in place, we moved on to illustrating the many assets needed and then finally set about animating the series.

KPMG augmented super agent storyboard frame KPMG Animated people and apps

Credits

Client: KPMG

Directed and Produced: Picturesmith

Art Direction: Picturesmith

Illustration: Sam Bevington

Animation: Sam Bevington, Al Boardman & Picturesmith

”Picturesmith have worked with us strategically over the last 3 years helping us transform the way we go to market. Their deep expertise and insight on how to effectively and simply deliver complex messages is outstanding.

Matthew SmithPartner, KPMG