We teamed up with Twitter’s ad agency¬†Niche¬†to create social media adverts for J&B Whisky Pocket Bottle.

We initially developed ideas for how we would position this as a fun and vibrant new product for the key regions it would be marketed to.


The bottle is designed to be taken out and about, especially to outdoor events. We showed this through the colourful outside shots that you can see in the background, such as the picket fence. To communicate the fun and vibrant nature of the bottle we used quick, poppy movements.

We decided to include a hand in the advert to emphasise the compact nature of the pocket bottle, which is one of its key selling points. Using hands in stop motion is always fun as the pixilation can really help to bring the object to life, literally adding a human touch.

We used a multilane to keep the workspace organised and the final product clear.

The ad was shot in a few days. Editing, colour grading and music were then all taken care of in-house.


Client: J&B Scotch Whisky

Agency: Niche

Director of Photography: Peter Ellmore

Directed and Produced: Picturesmith