Trips to toy shops and hours spent watching car chases on YouTube do not sound like a real job, but it is for us! We received a dream storyboard one day for a commercial called Tootle The Race, that led to a wonderfully enjoyable project to produce a TV commercial for Tootle – a startup with a new way to sell your car.

The Tootle The Race storyboard involved model cars racings around a living room floor and we looked at it with a collective sense of awe. It was perfect. We were delighted to work with Toast TVThe Two Rogers and Tootle to bring this storyboard to life.

After dozens of model car auditions and numerous tests to work out how to achieve the car jump, what speed the cars should drive at, how would they behave on a rug versus floorboards and posing for countless 3D printed figures – we were ready to shoot. To achieve an authentic night time look we opted for practical lighting and fast prime lenses.

All stunts were created in camera, with rigs removed in post production. As a fully fledged studio we are often involved from the very start of the process during ideation, through to pre-production, production and then post. See Our Services to explore more of what we do.

It was a lot of fun, but our Creative Director’s family was certainly glad to have their living room back.

Featured: The Marketing Blog

Stop motion model car jump with rigs tootle cars in the air


Client: Tootle

Agency: Toast

Creative: The Two Rogers

Directed: Picturesmith

Production Design: Lucie Red

Sound Design: Fonic