Subway NFL London Games

Process

We got to work coming up with storylines that would call out commonalities between the two companies in short and engaging idents. For instance, both Subway and the NFL highly value team work, so one of our idents focused on that theme.

With the storyboards approved the next step was to mock up motion graphics. This helped us work out the timing and framing for each scene. It also pointed out what we would need for the production. For example bringing a food stylist on board to make sure the fresh props were handled in such a way as to come out best on screen.

One of the main things we wanted to capture and communicate through the idents was the fast paced, vibrant atmosphere that you would find at an NFL game.

We mocked up the animations in After Effects before shooting and then proceeded to perform test shots accordingly, ensuring the rhythm and tempo were spot on.

This also gave our DOP a chance to fine tune the lighting and set up to make sure everything was ready for the shoot days.

We created six idents over two years working alongside the creative team at McCann and Subway. The project was especially exciting for us as it was the first shoot we did in our brand new studio and it was also shortlisted for Creativepool’s Annual Awards in 2018.

You can catch the idents on Sky Sports, in your local cinema, YouTube or on the big screen at the venues if you are lucky enough to have a ticket.