GoCardless – International Growth
0:31 duration
Brief
The brief was to create a series of stop-motion animations to promote the three key benefits of using GoCardless — the creative centred around Bobbleheads, part of a giveaway GoCardless was using to attract new customers.
GoCardless – Corporate Finance
0:23 duration
Process
Given how limited the articulation options are for rigid Bobblehead dolls, it became apparent that stop-motion animation was not the right approach. Instead, we opted for puppeteering the figures with live-action video.
We spent a few weeks taking test shots to explore the type of framing and movement we could achieve with puppeteering. To our delight, these came out looking charming and gave the Bobbleheads a playful range of movements and personality.
We opted for simple paper-crafted sets to keep the animations looking clean and to help the puppets pop. We chose bright colours to stay consistent with GoCardless’ branding guidelines.
After a swift two-day shoot, we spent four weeks in-house editing, compositing, colour grading and designing the music and sound.
GoCardless – Finance Emerging
0:22 duration
Deliverables
3 x 20-30″ films for paid ad campaign on LinkedIn (aspect ratio: 16:9):
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- International Growth
- Corporate Finance
- Finance Emerging
”We knew our ask to Picturesmith was challenging. Thankfully they added the magic needed to make our ideas come to life.
Jim SmithCreative Director
Credits
Client: GoCardless
Agency: Mellor&Smith
Directed: Picturesmith
Director of Photography: Peter Ellmore
Puppeteering: Arnau Gòdia Montesinos, Matthew Krasucki, Christian Hopkins
Art Department: Claire Smithson, Christian Hopkins
Sound design: Peter Mauder / Phonoteque