The animation references classic cult favourites, such as Back to the Future and Scooby Doo, as a nod to the industry and the audience who are likely to appreciate a good film mention. The dramatised 2D feel of the animation was a stylistic choice to give a cinematic feeling to the video.
Lastly we create test animations for each film so we have a tight plan for production and all stakeholders are aware of what we were shooting.
Credits
Client: Everyman Cinema
Production: Left Eye Blind
Concept and Script: Matt Maude
Art Direction: Keeley Sheppard
Animation: Picturesmith
Sound: Ana Roman